If you have an E-Commerce company or know someone who does they’ll probably find the benchmarks in this blog post pretty valuable.<\/p>\n
We live in a world now awash in data. So the biggest challenge is not taking measurements but MAKING SENSE of them, in a way that drives insightful action.<\/p>\n
Numbers do not speak for themselves. Working with numbers is fundamentally an abstract interpretative endeavor at every step of the way:<\/p>\n
1. In the design of the metic
\n2. In the method of capture
\n3. In the contextual interpretation of the output
\n4. In the corresponding consequential actions.<\/p>\n
The ability to know how to make sense of data and metrics is important not just for E-Commerce companies but for so many parts of our life that are influenced by data: finance, health, technology etc.<\/p>\n
And context is always an essential sense making ingredient. And benchmarks are one of our favorites.<\/p>\n
Here is a preview of some of E-Commerce Benchmarks.<\/p>\n
1. Google Adwords was the paid acquisition channel with highest conversion rate
\n2. The average conversion rate was 1.4%, top performers 3%
\n3. The average Bounce rate was 57%, top performers 35%
\n4. The average monthly repurchase rate was 9%, top performers 16%<\/p>\n
Read more here:<\/p>\n
Compass E-Commerce Benchmarks for 2016<\/a><\/p><\/blockquote>\n