This was one of the best interviews I’ve seen on Climate Memetics:
http://billmoyers.com/segment/
The Yale Professor did a really solid segmentation and analysis of America into 6 archetypes, with different strategies about how to reach each of them.
I wrote down my own opinion on what the game plan for climate change should be after watching this interview. Had a few pieces of the puzzle I thought Leiserowitz was missing.
