A new blog post I contributed to for Compass just went live.
Context: Compass is a company I co-founded in 2011, that I left in 2013 but re-engaged in 2015 to work on Special Projects.
If you run a company where you use Google Analytics or Shopify, you should definitely check out our new product and let me know what you think.
Here’s an excerpt from the blog post:
Do you ever struggle with making sense of your marketing data?
If you do, you’re not alone.
Counter intuitively, this is actually a widespread problem. According to a study done by Cardinal Path, the use of data to support the online marketing related decisions has actually decreased by 37% over the past three years.
Why has this happened?
We’ve found that even though most companies are able to define their marketing goals, they are not able to use data to support their process because they have trouble with some or all of these three key steps:
(1) Breaking their marketing goals down into the right, concrete metrics
(2) Tracking those metrics correctly
(3) Interpreting those metrics accurately, so that the right prescriptive actions are taken.
In the following blog post Ramon, sheds light on how to make sense of your marketing data with the all new upgraded Compass product.